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August 2 2017
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nishanth

August 2 2017
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Every type of advertising has its own unique use and value — including online advertising. Maximizing the value of online placed advertising should be a key part of your advertising strategy. But you have to look beyond the clicks and concentrate on the overall impact that content can have on your audience. By crafting a whole experience incorporating banner ads, you will get far more return on your ad buy.


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atc blog

August 2 2017
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Click-Through Rates (CTRs) today are less than impressive, to say the least. According to multiple sources, average CTRs for online ads (particularly banner ads) are between 0.2% and 0.5%, meaning for every 1,000 times that the ad is shown, only 2-5 people are actually clicking on that ad. People have practically trained themselves to either ignore advertisements or avoid engagement or interaction with them, almost to the point of conditioning.


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